is Sweden’s most well known fashion blogger, she has created her own collection for H&M and recently started her own fashion magazine whicj is just about to launch. She lives in a small apartment in central Stockholm with her boyfriend Gustaf, a creative director with his own very successful advertising firm. So it should come as no surprise that their home is very stylish, and Elin calls their style ”bohemian chic”. The walls and high ceilings are all white and the flat is filled with little vignettes, magazines and coffee table books, just as can be expected. A lot of the pieces were brought back to Stockholm from Gustaf’s former home in New York. But the decorating is well done, not over done. The place doesn’t shout ”newly rich”. Because even though I’m pretty sure this couple doesn’t have cash flow problems, they still have more taste than money.