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Saša Antić for Iittala

Earlier this year some of these photos caused a great confusion in the design blogosphere. You see, they were released at the same time as Iittala opened their new showroom apartment here in Stockholm, and most people thought that was what we saw in the photos.

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However, that is not the case. These images are part of the campaign for Iittala’s new step into interiors and small furniture, and styled by Saša Antić. The showroom apartment is much smaller, looks completely different, and is decorated by Jeanette Gostomski from Insidesign. I will try to go there in the coming week to snap some photos so you can see that too.

 
 
 
 
 
Styling: Saša Antić
Photography: Mikkel Vang
 
 
 
 

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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: emsdesignblogg@gmail.com.



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  • Modern and classic, it can’t be beaten!

  • Oh, these pics look fantastic! Can’t wait to see the "real" Iittala showroom pics…

  • Oh, these pics look fantastic! Can’t wait to see the "real" Iittala showroom pics…

  • fina bilder 🙂

  • Lovely. Light and Bright.

  • Så harmoniskt och behagligt!

  • interiorsnow

    Beautiful grey on the walls!
    Where is that bedside lamp from?
    just divine..

  • It’s from Iittala. 🙂

  • Really beautiful. I <3 it!

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MER FRÅN ELLE DECORATION:

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