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A New Player on Stockholm’s Real Estate Market

Browsing through this week's real estate ads I fell over this beautifully styled Stockholm apartment with dark walls and rustic wood floors and furnishings, for sale by a new company called 1st Street...

gray walls rustic table dining room

 

Browsing through this week’s real estate ads I fell over this beautifully styled Stockholm apartment with dark walls and rustic wood floors and furnishings, for sale by a new company called 1st Street just launched by a former Fantastic Frank broker. The styling and photography is great, it looks very promising and I’m looking forward to seeing more from them in the future, but I really wish they would tone down their sales pitch a few notches. The descriptions are totally over the top, featuring all the clichés and more… It gave me a good laugh, but I really don’t think that was their purpose?

 

monstera in window and shelves

blue gray dark bedroom dark walls white bedding bedroom

kitchen with checkered floors

 

 

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em-fexeus-ems-designblogg-fd-emmas-designblogg

 

Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: emsdesignblogg@gmail.com.



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