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Hitta! Del 1 – A new decorating book from Ikea

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Have you read any of Ikea’s decorating books? I find them surprisingly inspiring, both in regards of style and ideas. Of course, they hire some of the world’s best stylists and photographers, so it shouldn’t really come as a surprise that the outcome is great. But what I mean is that the style of the books isn’t what we used to associate with Ikea, before they launched the Livet Hemma blog that is. Now we are quite used to seeing PR photos from them that are styled in a more personal and eclectic way, with vintage and handmade props, but before that, there was only the catalogue with it’s strictly in-brand props and overall stiff styling, and in contrast with that they released a couple of great books.

Now they are launching a new book, set to be out in April. The book’s Swedish name is Hitta! Del 1 (Find! Part 1), and it’s all about storage, which to be honest is what Ikea are doing best. I’m looking forward to it, as I can really use some storage advice for my new apartment!

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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: emsdesignblogg@gmail.com.



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