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Sandberg Trend Report S/S16

On February 21st Sandberg will launch a "personality test" to help you decide which style is more you so you can avoid getting any more shelf warmers, and perhaps give you the courage to invest in more sustainable pieces.

Trend report spring 2016

I‘m usually not much for following trends, or reading trend reports, as I think it’s much more interesting to follow your own gut feelings. Naturally, we are all influenced by our surroundings, but deliberately buying into whatever trends are exposed at the moment seems utterly pointless to me and only as a way to contribute to overconsumption and throw-away-ism. So, I was initially quite skeptic when a trend report for the upcoming season, made by wallpaper manufacturer Sandberg, landed in my inbox this morning. Then I read the email, and realized this could actually be useful. They have separated current trends into four personalities, which are meant to help you navigate the vast range of products on the market, and to make better and more sustainable choices based on your personal expression. On February 21st Sandberg will launch a ”personality test” to help you decide which style is more you so you can avoid getting any more shelf warmers, and perhaps give you the courage to invest in more sustainable pieces. I already picked my style, it’s called The Spiritualist, and that is what you see in the photos here.

 

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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: emsdesignblogg@gmail.com.



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