It’s almost time for Milan Design Week, the world’s biggest annual design event, and my inbox is filling up with invitations for press shows and pr events. Unfortunately I won’t be going, but I will follow from afar. I’m mostly interested in what is going on outside the fair halls, as I think the smaller brands’ exhibitions in the city (mostly in the Lambrate area) are way more exciting and edgy than what the big brands are doing right now. Some of the most daring designs are always from the design schools, so I chose a few projects and inspiration images to give you a sneak peek of what will be shown at Ventura Lambrate.
If you aren’t familiar with Milan Design Week and don’t know what Ventura Lambrate is, read on…
In 2010, the first Ventura project was launched by the art directors of the Dutch Organisation in Design, Margriet Vollenberg and Margo Konings, who started Ventura Lambrate after being introduced to architect Mariano Pichler who had been working on the redevelopment of Lambrate for several years. Lambrate, an industrial district in the northeastern suburbs of Milan, with its broad streets, beautiful galleries and rough, abandoned factory halls was exactly what the curators of Ventura had been looking for.
Ventura Lambrate 2010 was the first fully curated area of the FuoriSalone during the Milan Design Week. Ventura Lambrate quickly established its name as being a leading-edge design district: featuring exhibitions of internationally acclaimed creatives, design academies, creative labels, debuting talents and conceptual design experiments. The six-day event hosts its exhibitions and pop-up restaurants in and around the collective factory halls, gallery spaces and shared courtyards that are characteristic for the Lambrate area.