For non-Swedes, Ingegerd Råman may be an unknown name, but here she is known as the grand dame of glass and ceramic design. Now in her 70’s, still working and producing designs as strong as ever, always in her own essentialist style. The campaign photos are shot in Råman’s design studio.
Created in collaboration with Ikea and Vietnamese craftsmen, this discreet collection ranges from handmade glassware to furniture woven from natural fibres. With love of craftsmanship and simplicity at the heart of it all, VIKTIGT pieces do their job in silence.
This is the first time I am planning on lining up outside the big store in time for a release. These are exactly the kind of pieces I am looking to have in my own home. Classic, rather anonymous, extremely functional items made from natural materials.
“It’s a project between the craftsmen and the designer. It has lots of energy. And looking at the objects now – the things we did – for me, it represents love.”