At home with Sweden’s biggest fashion blogger

Elin Kling is Sweden’s most well known fashion blogger, she has created her own collection for H&M and recently started her own fashion magazine whicj is just about to launch. She lives in a small apartment in central Stockholm with her boyfriend Gustaf, a creative director with his own very successful advertising firm.


So it should come as no surprise that their home is very stylish, and Elin calls their style ”bohemian chic”. The walls and high ceilings are all white and the flat is filled with little vignettes, magazines and coffee table books, just as can be expected. A lot of the pieces were brought back to Stockholm from Gustaf’s former home in New York. But the decorating is well done, not over done. The place doesn’t shout ”newly rich”. Because even though I’m pretty sure this couple doesn’t have cash flow problems, they still have more taste than money.

Via mixr


DELA (0)



Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].


  • I love swedish style! A lot of white and clean lines!!!


    Welcome to my blog too :))) Kisses

  • Above all we like the cards on the table. 😉

  • I love Elins style! They have a lot of nice details in their home and it shows a lot of personality=) You can definitely see that she's very into fashion! Thanks for sharing!

  • wow vad kul att få titta in hos henne. har aldrig varit något fan tills för lite sedan och nu blev det ännu mera plus. hade ingen aning om att hon hade en så snygg stil hemma. hon är inte dum hon!

  • WOW! What a gorgoeus home. I adore her.

  • lovely space, and she has a roxy music album sitting on the floor, so good taste all around.

  • This is so inspiring! Love her story and wish I was her…but maybe ill just be me and get to where she got to. Love your blog!

    Xo Emily Jenny

  • incredible! althought i've never heard of her here in south africa… what is her blog address?

  • What a lovely house, so conceptual and though it still fits together

  • Wow I want her apartment

  • Åh vad underbart! Kul att få kika in och se hur de bor, jag gillade det starkt 🙂

    Ha det fint!

  • Jonna

    Sorry, but she just happened to move in with one of the most stylish men in the world (not to mention rich!). So she's not the one who should be taking credit for this gorgeous home. I've seen her old flat when she lived by herself and it's wasn't nearly as nice as this one! Also, if you read the article, most of the stuff are bought by her guy Gustaf… So give him the all credit for this beautiful home!

  • W.

    Love your sense of style. Great photos!