Frama’s new shop

As you might have read, I started the week in Copenhagen. From the airport I went straight to Frama‘s new shop that opened last week. For those of you who haven’t heard of Frama, they are both a design company and an agency, so they sell their own collection and things from other brands like Established & Sons and Diamond Lights halogen bulbs.
At the shop, I ran into photographer Heidi Lerkenfeldt and her assistant, who were also there to shoot the store. They were both very nice, but having such a great photographer there while trying to get some pictures of my own was quite intimidating as you can probably imagine. I mostly tried to stay out of the way of Heidi’s camera, and quickly snapped some photos and then ran away… 🙂
As this was also the first time I actually used my new Eos M for something other than playing around at home, the pictures didn’t turn out that great. I mean, the camera did a great job, but I didn’t take the time to make good compositions. Also, I think something happened to the photos when I edited them in Pixlr, because the sharpness disappeared and everything looks a bit pixelated… Here are my snapshots from the store, which was lovely with rough wooden floors, high ceilings and plywood details, and well worth a visit. 



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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].


  • Anonym

    Åh. Gud. Vilka snygga prylar. Vilka underbar glödlampor- lite #todiefor- aura över dem ;.

  • It’s a very promising start! Can’t wait to see more pictures with your cute new Eos M!

  • Νice!

  • Drar til Køben 27. des. Håper Frama har åpent.

    Alltid koselig å innom din designblogg.

    Hilsen Lise

  • Hi Emma, We like your pictures and your visit;) Our opening hours at the new Frama brand shop is wed-friday 13-17 so fare. Address: strandboulevarden 21, st. 2100 Cph Ø. Our headquarter is based at Århusgade 128G, st. 2100 Cph Ø.