Stockholm New, a book and an exhibition about a magazine

The international, English language, multiple award-winning fashion and style magazine Stockholm New was published in a total of twelve issues over the years 1992-2002. Now the best of the classic material from Stockholm New has been selected for publication in a massive (more than 496 pages hardcover) coffee table book, along with a great deal of newly produced exclusive material — fashion, nudes, landscapes, architecture, still-lifes, art, cultural history, portraits, historic photography and more.


The book was launched on June 4th at the esteemed and historic Thielska Galleriet museum in Stockholm — a great event that also marks the opening of the exhibition Stockholm New — national romanticism from double turn of the centuries: contemporary fashion photography meets classic masterpiece painting, which will be open until September 1st.

The interiors below are styled by Jacob Hertzell and photographed by Magnus Mårding exclusively for the Stockholm New book. I haven’t been to the exhibition yet, nor have I seen the book irl, but these images make me really want to! If you aren’t in Stockholm this summer, you can get the book here.



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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].


  • Anonym

    Nice pics!

  • Aah den stora tavlan på sista bilden, fantastisk!

  • It’s very beautifull, stylist, I like it!!

  • Snyggt och frestande att gå och se:) Men jag skrattar lite när jag ser bilden på hallen med boktravarna och cykeln, verkligen en tidens markörer – finns överallt i välstylade mäklarlägenheter…beläst och miljövänligt hurtig ska man va;-)

  • Haha, ja lite så är dagens ideal. 🙂


  • Beautiful pictures. I specially loved the book stacked against the dark wall.

  • SÅ himla FINA bilder <3 aah ÄLSKAR ALLA