Menu Concept Store by Norm Architects

I just saw these photos on Facebook and loved them so much that I immediately wanted to share them with you! I am moving next week, and my head is full of plans for the new apartment. I am going to try to keep it quite minimalist, so I’m leaving most of my vintage finds and furniture behind and opting for lots of white, accented with gray, black and different metallics.


It sounds very cold, I know, but I’m convinced that my love for candles, sheepskins and cushions will make it cosy anyway.

Anyway, I was very inspired by these pictures from what will become the new Menu Concept store in Copenhagen. Designed by Norm Architects, and of course showing their signature timeless simplicity, with lots of white, simple shapes and lines and some interest added by the copper and gray surfaces. Norm’s cooperation with Menu is getting stronger all the time, and it has really helped the once pretty bland brand get a new status in the design world.



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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].


  • Wow! I like the straight, minimalistic design! It really impresses me!