Sneak Peek of Bolia’s Fall 2014 Catalogue Shoot

I was invited by Bolia to visit The Lab, a photo studio in Copenhagen, to go behind the scenes of their big catalogue production styled by Pernille Vest and shot by New York based photographer Thomas Loof. This is a huge project, spanning over several weeks of shooting both photos and video for the catalogue, web site and tv commercials, and lots of extra shots for social media.
While I can’t share too much of the actual product news yet, I want to invite you to take a walk behind the scenes with me, to see what this world looks like when you turn away from the staged sets in front of the camera. Yes, it might look like a huge mess, but I am quite convinced that the stylist and her assistants have it all under control and knows exactly where every little stamp or eraser is…
Prepare for a picture bomb, I hope you will enjoy it!
Photography: Emma Fexeus, except for the product photos
Below, two sneak peeks of the actual products!
And lastly, a few shots that have absolutely nothing to do with Bolia, but are just details that I love about the studio space. It’s an old industrial building, so the materials and details are all so cool!


DELA (0)



Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].


  • Elva Hrund Ágústsdóttir

    Love the props! Glæder mig til at se mere af den nye katalog :o)

  • Anonym

    Super snyggt!

  • Snyggt!

  • Vilken härlig blogg du har! Jättefina bilder, kram på dig! 🙂

  • Anonym


  • väldigt inspirerande bilder!

  • Fina bilder Emma!