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BEIGE, Concept Store Designed by Nendo

 
 
BEIGE, …serene yet glamorous, and with a sense of refined dignity. Yeah, I totally stole that line from their site, because I think it describes the concept of this japanese store so well. The space is designed by

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Nendo, and here is what they have to say about it:

The brand’s owners wanted a multi-functional space that would accommodate multiple uses: a shop for selling interior goods, a library space for book-lending and a gallery space for regular events and art exhibitions in addition to the main clothing retail space.

We considered a zoning approach with specific areas for the shop’s different elements, then decided that subdividing the already small space any further would simply clutter it. To avoid this, we chose to stratify the space vertically instead.

We installed a 7.5mm ‘beam’ 2.05m above the floor, and created an attic-like space for books. Bookends held in place magnetically prevent books from falling off the shelves. Hangers for clothing and bags are hung from the beam and can be freely moved to different places within the shop area. A variety of unfinished, box-shaped fixtures dot the floor. These can be used as stepstools to access the book space, or as plinths for exhibiting artworks and home accessories. The use of vertical layers allowed us to create a highly flexile, visually neat space.

 
 
 
 
 
I really loved these lookbook images from BEIGE, as well:
 
 
 
 

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Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].



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  • Anonym

    snyggt

  • Anonym

    Bra inspo! Riktigt fräscht och fint 🙂

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