Bloggers Tour London: Folklore


shop folklore london kitchen styling_susannavento

One morning of the blog tour we all headed to the Folklore shop in Islington, a beautiful little space filled with so much good stuff, and dove right in to their carefully arranged shelves and displays to compose a few styled pictures with our favourite products. Susanna worked her magic both with the camera and styling, helping the rest of us create something we could be proud of. The results you can see here.

As we stepped into the shop we were greeted with the words ”- If there is any product you are interested in, please ask, they all have great stories behind them.” I realized that certainly seemed to be true, listening to stories like the one about the designer behind a stool dyed with squid ink telling a little boy that they got the ink out ”by tickling the squids”.  Looking around the shelves here you will discover that all products are very carefully selected, handmade under fair conditions and with sustainability regarding both style and materials in mind.

”We value integrity, simplicity and craftsmanship. We are drawn to functional goods that are created with care and made to last. The best products are the ones that age well and stand the test of time – goods that will exist long after we’re gone.”

”Our ethos is grounded in a simple idea that better living is possible through design.”





shop folklore london bathroom grooming styling_susannavento

shop folklore london living lifestyle styling_susannavento

shop folklore london office shelf styling_susannavento

Photos: Susanna Vento

Styling: 1. Susanna 2. Me & Igor 3. Anna 4. Susanna





DELA (96)



Ems Designblogg is all about Scandinavian style, soft minimalism and beautiful functionalism. The blog is Sweden's oldest interior design blog and has been up and running since 2005. I strive to fill it with a mix of inspirational and aspirational images from all over the world, while keeping true to my own voice and style, where transparency is key and creative criticism is highly valued. When I'm not blogging, I bake chocolate cakes for my kids, hang around Stockholm's cafés and drink way too many cappuccinos, do some occasional styling work, and try to fit in some inspiring travel adventures in between. If you have any suggestions, propositions for collaborations, other ideas or just want to say hi, throw an email at: [email protected].