I’ll be taking you with me on our latest blog tour, where we got to experience some of London’s finest design, through a range of blog posts. I’m starting with Tiipoi, where we were invited for a discussion on ”Super Normal Design”, to which we contributed with photos of our own chosen super normal items. This was based on the Super Normal book by Naoto Fukasawa and Jasper Morrison, exhibiting 204 objects that in their eyes are perfect of examples of this design philosophy. If you want to read more about there is a short essay here, and an interview on the subject here. I found this very interesting, as fits very well with what I have been trying to explain here before.
This philosophy is also the base for Tiipoi’s designs. As founder Spandana Gopal puts it: “Rather than say, I am creating contemporary Indian design, which I may or may not be doing, I am going back and looking at where Indian design already exists in the everyday. To me, good design is invisible to the eye – it’s taken for granted because it’s so effective.”
The brand believes in a common sense attitude to consumption; an all encompassing design ethos of the Indian subcontinent – where nothing is wasted and where innovation and improvisation come from the lack of something rather than an excess of it. Through Tiipoi, Spandana wants to engage a wider audience with concepts of good materials and astute ergonomics as part of daily life – something she feels has always existed in India, but has somehow been overlooked.
The studio’s material approach to design looks to inspire considered living in a world where product lifespans are growing shorter and disposable materials are abundant. Every Tiipoi product is made with the idea of an evolving lifespan and with an intent that they will one day be passed on.
Tiipoi comes from the word TIINPAI – a three legged stool that British India interpreted to being a table on which tea is served (“Teapoy”). By harnessing existing manufacturing set-ups across India specialising in various materials Spandana seeks to blur the barriers between our existing notions of the ‘hand-made’ and industrial production in India through a combination of semi-automatic, industrial and hand-based production techniques.